The Chicken of Tomorrow needs to be the Chicken of Yesterday
“The better the breeding, the better the eating,” Frank Perdue declares in an old commercial from Perdue chicken. He walks us through the breeds of chicken the Perdue company has raised throughout its history, listing the relative merits and drawbacks of the Barred Plymouth Rock through the Rhode Island Red, None of them, he claims, are up to his standards of “tender meat, plump breasts, [and] well turned legs.” So he had to develop his own. It is telling that a generation later, the breeds of these chickens are not nearly recognizable enough to be used in a television advertisement.