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Our only poultry farmer and a founder of Heritage Foods, Frank Reese, is doing nothing less than preserving the last commercial flocks of non factory farm poultry in the USA – a sad statement for biodiversity and food security. We've created the Good Shepherd Conservancy — a 501(c)(3) non-profit — to ensure that this alternative survives and grows.
Introducing the Good Shepherd Conservancy, founded by the one and only Frank Reese, Jay Greenberg — an aspiring Standardbred poultry farmer, educator, and a notable humane butchery expert —and Patrick Martins — Heritage Foods founder. The Good Shepherd Conservancy is a non-profit organization dedicated to safeguarding and promoting biodiversity through the use of Standardbred poultry and historical purebred lines of livestock for agricultural use. Their goal is to re-shape the poultry industry, pushing it away from the sad, industrial nature of it as it stands today.
In the early 1800s millions of Bison roamed the plains of the United States. Less than 100 years later their numbers had been reduced to a mere 541 animals. While early conservation efforts helped raise this figure modestly, it was only when American farmers began raising Bison for their meat that their population grew into the hundreds of thousands. Much like the early Bison, the millions of healthy Standardbred chickens and turkeys which used to occupy the American landscape are now on the brink of extinction.
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