HAPPY NEW YEAR!
For the first time in the history of Heritage Food USA, I feel as if we are not part of a revolution, but part of a genuine, mainstreamed movement. Everywhere we look we see genuine farm-to-table restaurants, a new wave of artisanal bakers, pasta makers, cheesemongers, and truly knock-out coffee shops and chocolatiers. Everything is, against all odds, getting better.
Since the 2001 New York Times article by Marian Burros announcing that Slow Food USA would sell heritage turkeys raised by Frank Reese, Heritage Foods USA has rumbled and sometimes tumbled laying the foundation for an alternative national meat supply.
Our challenges were myriad — finding partner farmers and processors who would help bring the best heritage breeds to the market consistently; finding trusted shipping partners to move our food around the country; finding wholesale and direct-to-home outlets for all the many cuts of livestock we sell; learning the ins-and-outs of maintaining an engaging website, running social media campaigns and managing our blog and marketing materials to help us reach a discerning customer base and engage them in our mission; finding the right team of leaders in the office, which has never been stronger; and learning how to make it work financially for all the parties involved.
Fifteen years ago this seemed like folly — when it came to being a purveyor of sustainable, humanely sourced meat, nothing was known or predictable. But right now we are clearly seeing a long-term future with incredible rewards.
Paradise Locker, our partner in all things butchery, has doubled their capacity after 15 years. This means more sustainably raised meat coming to market, and more infrastructure for good, clean, and fair food. Our farmers are investing in the future, too – there is talk of David Newman giving up his teaching gig to return full time to his farm in the Ozarks. Craig Good is starting to raise the Tamworth breed of pork for the first time. Ben Machin is expanding the number of farmers raising rare breeds of lamb under his flag.
More good news: With security comes more collaboration. This year we are following up the success of our universally beloved porchetta with more items from Swiss butcher extraordinaire Thomas Odermatt. Stay tuned for a Standing Cordon Bleu Roast (!!!), where Swiss Raclette cheese is rolled into the loin of our Old Spot pigs, using his acclaimed porchetta spices. The tradition of meat and cheese working together in a roast goes back three hundred years to Swiss traditions passed on to Thomas from his generation of butchers. Also from Thomas we’re looking forward to his own invention, the “turketta” — an entire heritage turkey deboned and rolled with delicious paprika and other earth based spices.
In Virginia, master charcutier Sam Edwards is celebrating the 90th year of his family business, and to celebrate, he is producing in limited supplies for the first time ever rare lamb prosciutto, meant to be sliced like the world’s greatest hams. We are also expanding our menu of patés, which met with critical acclaim last year. Salumi too! Stay tuned for rare breeds of rabbit, and new bacons, hams, and sausages in our Samplers and Subscriptions. We will also feature a new harvest of the world’s most delicious anchovies, bathed in various oils by our very own Di Liberto clan.
Earlier this year, there was a lot of hubbub surrounding a WHO report claiming that eating meat is dangerous. And we agreed. Commodity, industrially farmed meat is dangerous — and we have always zealously advocated a turning of the wheel away from those cruel practices. Heritage Foods USA is not part of that system. There is no controversy for us — we are proud to sell what might be the world’s best meats from the most innovatively traditional farms.
Of course none of this would be possible without our fantastic customers. We are so very committed to working for your business, and cannot possibly express the gratitude for having faith in Heritage Foods USA.
Wishing all of you a healthy, and delicious New Year, on behalf of over forty family farms and everyone in the Heritage Family, Thank YOU!!!
Founder & President
Heritage Foods USA